Hoverdale expands senior management team
David Barter Hoverdale

Hoverdale UK Limited, a global provider of conveyor belt cleaning products and equipment, hard metals, and wear-resistant products, has appointed David Barter as Process Improvement Manager within the senior management team. The move is part of a broader growth strategy and to streamline operational efficiencies.

 

David is an experienced CIO, Finance and Project Director with a proven track record in delivering successful transformation and multiple e-commerce launches for one of the world’s most iconic retail FMCG brands, Aldi.

Having spent 22 years with Aldi in roles including Finance Director and, more recently, Managing Director, he was responsible for all technical infrastructure and applications for UK and Ireland. His accomplishments include the introduction of ALDI’s first e-commerce propositions, launching multiple online grocery services within six months, and implementing a best-of-breed ERP platform and associated infrastructure, analytics, and new ways of working.

The role of Process Improvement Manager was created by Hoverdale to improve the flow of information between the back-office and the workforce out in the field, spot opportunities for new business and markets, and maximise and develop the processes that drive the entire organisation.

Hoverdale’s conveyor belt cleaning, scraping products, and motorised brush cleaning system have quickly grown the business over 2-3 years. The company is now investing in its people and procedures to continue to boost its order book to strengthen its commercial offering and maintain its position as a market leader in the optimisation of bulk material handling. They work with some of the most prominent industrial names, including Lafarge Tarmac, Biffa, Aggregate Industries & Tata Steel. They recently opened a new North-East Operation in the UK while expanding overseas.

Matthew Beverley, Chairman, Hoverdale said:
“David’s appointment is set to transform operational growth and performance across the business and further strengthen the expertise within the senior management team at Hoverdale. His knowledge and expertise will benefit our senior management team and the group’s operational performance. I look forward to many opportunities to discuss ideas, plans, and future growth strategies.
As a natural leader in processes and technology, David has previously delivered across roles in Finance, IT, Compliance, Operations, Logistics, and HR. During his time with the retail brand Aldi, they were a major disrupter in the grocery market. These synergies led us to appoint David to apply his innovative vision to the conveyor belt industry.

This strategic move complements the recent promotion of Dean Conduit to Managing Director, allowing me to drive new market opportunities and innovative product development that solves our customer’s problems. Collectively, as a team, we will continue to challenge and disrupt the conveyor belt product marketplace.”

David Barter comments:
“These are exciting times for Hoverdale, and I am delighted to be part of such a forward-thinking organisation in the engineering sector. My remit will be varied but fully aligned with the company vision shared by the senior management team: streamline operations, increase efficiencies and site installations, oversee the team on the ground and grow our ‘approved supplier’ status in the UK and overseas.

This will be achieved by reviewing our current systems, improving stock control, and improving management information reporting – all with the endpoint of helping us better serve our customers, to keep their plants moving.”

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MATT BEVERLEY

A time served Mechanical engineer Matt’s background includes many high-profile projects within the Automotive Industry: The Rolls Royce Phantom, Rolls Royce Cullinan, Spyker Le-Mans racing teams, Bentley, Aston Martin, and Airbus A380. This history and knowledge of complex manufacturing and engineering projects have been transferred and further developed into the bulk material handling sector. Matt has work in Europe, North America, Indonesia, and China

He joined the bulk solids and bulk handling industry in 2019 as Managing Director of Hoverdale UK Ltd and subsequently completed a Management buyout in July 2020. The business has grown yearly, increased employment, its customer base, and worldwide reputation, and disrupted the market with groundbreaking innovative technology. Since Matt took over Hoverdale, the company has filed four patents for innovation; one was granted in 2023 for a design to improve bulk handling. The success had been driven by delivering tailored solutions to the waste recycling sectors that keep material flowing out and money flowing in.

Awards Include

  • 2024 – Shapa company of the Year
  • 2024- Shapa Innovation in Technology
  • 2024- MHEA Engineer of the year
  • 2021 – MHEA Innovation of the year
  • 2021- IMechE Innovation award

Current Positions Include.

  • Group Chairman Hoverdale UK Ltd
  • President (MHEA) Material Handling Engineers Association
  • Vice Chairman: IMechE Bulk Material Handling Committee
  • Council Member: (SHAPA) Solids Handling & Particle Association
  • Member: Chartered Management Institute

Matt has been happily married to Julie for 22 years and has 4 children, 3 of which are involved within the Hoverdale group of companies. He is an RFU level 2 qualified coach and referee having been in several head coaching roles at various age groups from under 6’s to adults for his local team Nuneaton RFC. He believes in the core values that rugby teaches of Teamwork, Respect, Enjoyment, Discipline, Sportsmanship and try’s to carry this through in his day to day business activities. He is passionate at brining the next generation of young, diverse engineers into the sector through promotion of apprenticeship scheme and further education routes.

DAVID BARTER

David is an experienced leader, with a background covering Operations, eCommerce, Finance, Compliance, HR and IT. His career spans Banking, Retail and Engineering, spending the majority of his career working for ALDI as they grew to become 4th largest supermarket in the UK, including seven years on their UK board as Managing Director of IT and eCommerce.

David joined Hoverdale’s Senior Management Team in 2023 to seek a fresh challenge in a completely different industry sector. He has applied his approach to Process Improvement, Efficiency, Customer Service and Teamwork to great effect during Hoverdale’s sustained growth.

Married to Jane, with three adult sons between them, David volunteers on the board of the Nottingham Playhouse theatre as well as his local rugby and football clubs. Any spare time he spends enjoying walks with their Golden Retriever, Buzz, who is also regularly seen in the Hoverdale office.

BEN DUCHESNE

Ben is a time serviced field service engineer in the busy waste and recycling sector, who’s career moved into to managing service teams and beyond. Originally beginning his career with a HGV repair and maintenance apprenticeship with IVECO, from there travelling and working in multiple countries moving towards waste processing shredders.

Ben joined the Hoverdale team in September 2024 seeking to apply his extensive knowledge to a new area. His values and ethics fit perfectly within the Hoverdale ethos.

He is happily married to Kristina, with 4 wonderful young children; 14, 11, 8 and 5. We the children he doesn’t get much spare time. He is a family man, who enjoys spending as much time with them as possible.