How AI Is Revolutionising The UK Waste Recycling Industry
Aylesbury, Uk - August 15, 2021. Greatmoor Efw Power Station, A

The various uses of Artificial Intelligence (AI) have swept into the public consciousness in recent months, with the rise of free tools such as ChatGPT. However, behind the scenes, AI has been changing the way the world operates for several years, from healthcare to retail and recruitment. 

AI technology has also been applied to the waste management sector. This is crucial at a time when the world is facing the potentially devastating consequences of climate change and the loss of natural resources. 

By finding more efficient ways of recycling the products that we already have, it is possible to lower carbon emissions and help achieve net zero targets. It also helps to reduce the amount of fresh raw materials that are extracted from the earth and conserve the planet for future generations. 

The BBC reports that some of the most advanced technologies are now being used to help better sort waste for recycling. Companies such as UK startup Greyparrot are making use of AI software to sort waste that passes along conveyor belts at materials recovery facilities (MRFs). 

The founder Mikela Druckman explained that the technology is already in place at around 50 sites across Europe, as the amount of solid waste produced worldwide is expected to rise by 73%, to 3.88 billion tonnes by 2050. 

Druckman explained: “In a single day you will have literally mountains of waste in one facility coming through, and what’s very shocking and surprising is that it never stops. There are no holidays for waste, it just keeps coming.”

“A product like a Coke bottle, once it goes into the bin, will be crumpled, crushed and dirty, and makes the problem much more complex from an AI standpoint.”

She added: “It is allowing regulators to have a much better understanding of what’s happening with the material, what materials are problematic, and it is also influencing packaging design.

The AI works by building up a huge database of waste products that it draws on to sort the waste into appropriate categories. This allows for non-recyclable and soiled materials to be picked out and so boosts the quality and volume of the materials that are eventually recycled. 

The other way that AI is changing the waste management industry is through the original design of the packaging. Currently, a lot of plastic waste that is labelled as recyclable still ends up in landfill sites, either because it has been incorrectly disposed of, or incorrectly or confusingly labelled in the first place, known as ‘greenwashing.’

Ms Druckman told the BBC: “We’ve seen a lot of claims about eco or green packaging, but sometimes they are not backed up with real fact, and can be very confusing for the consumer.” Some brands are now introducing UV tags onto plastic bottles, which can be scanned at MRFs to help sort them for recycling and keep a record of the volumes. 

Other solutions include rejecting the use of plastic as a packaging material at all, and replacing them with materials that are made from plant-based fibres. There has already been a drive to use less single-use plastics in everyday items such as yoghurt pot lids and plastic drinking straws.

Major supermarkets and brands such as Gillette are already implementing some of these changes to their packaging, but the use of plastic is still so widespread that this is very much a long-term solution. 

Within a couple of years, a ‘reverse vending machine’ system will be rolled out across the UK, with the public able to enter empty cans and bottles in a machine and receive cash in return, probably around 20p per item. 

However, just as solutions being are found, new single use products are arriving on the market and causing further problems. For example, single-use e-cigarettes contain both plastic and lithium batteries that make them difficult to recycle. 

Lithium is a finite natural resource that is crucial to power electric vehicle batteries, yet it is estimated that around 10 tonnes of lithium a year is now ending up in landfill because of the surge in the popularity of vapes. The Local Government Association has called for disposable vapes to be banned by 2024. 

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MATT BEVERLEY

A time served Mechanical engineer Matt’s background includes many high-profile projects within the Automotive Industry: The Rolls Royce Phantom, Rolls Royce Cullinan, Spyker Le-Mans racing teams, Bentley, Aston Martin, and Airbus A380. This history and knowledge of complex manufacturing and engineering projects have been transferred and further developed into the bulk material handling sector. Matt has work in Europe, North America, Indonesia, and China

He joined the bulk solids and bulk handling industry in 2019 as Managing Director of Hoverdale UK Ltd and subsequently completed a Management buyout in July 2020. The business has grown yearly, increased employment, its customer base, and worldwide reputation, and disrupted the market with groundbreaking innovative technology. Since Matt took over Hoverdale, the company has filed four patents for innovation; one was granted in 2023 for a design to improve bulk handling. The success had been driven by delivering tailored solutions to the waste recycling sectors that keep material flowing out and money flowing in.

Awards Include

  • 2024 – Shapa company of the Year
  • 2024- Shapa Innovation in Technology
  • 2024- MHEA Engineer of the year
  • 2021 – MHEA Innovation of the year
  • 2021- IMechE Innovation award

Current Positions Include.

  • Group Chairman Hoverdale UK Ltd
  • President (MHEA) Material Handling Engineers Association
  • Vice Chairman: IMechE Bulk Material Handling Committee
  • Council Member: (SHAPA) Solids Handling & Particle Association
  • Member: Chartered Management Institute

Matt has been happily married to Julie for 22 years and has 4 children, 3 of which are involved within the Hoverdale group of companies. He is an RFU level 2 qualified coach and referee having been in several head coaching roles at various age groups from under 6’s to adults for his local team Nuneaton RFC. He believes in the core values that rugby teaches of Teamwork, Respect, Enjoyment, Discipline, Sportsmanship and try’s to carry this through in his day to day business activities. He is passionate at brining the next generation of young, diverse engineers into the sector through promotion of apprenticeship scheme and further education routes.

DAVID BARTER

David is an experienced leader, with a background covering Operations, eCommerce, Finance, Compliance, HR and IT. His career spans Banking, Retail and Engineering, spending the majority of his career working for ALDI as they grew to become 4th largest supermarket in the UK, including seven years on their UK board as Managing Director of IT and eCommerce.

David joined Hoverdale’s Senior Management Team in 2023 to seek a fresh challenge in a completely different industry sector. He has applied his approach to Process Improvement, Efficiency, Customer Service and Teamwork to great effect during Hoverdale’s sustained growth.

Married to Jane, with three adult sons between them, David volunteers on the board of the Nottingham Playhouse theatre as well as his local rugby and football clubs. Any spare time he spends enjoying walks with their Golden Retriever, Buzz, who is also regularly seen in the Hoverdale office.

BEN DUCHESNE

Ben is a time serviced field service engineer in the busy waste and recycling sector, who’s career moved into to managing service teams and beyond. Originally beginning his career with a HGV repair and maintenance apprenticeship with IVECO, from there travelling and working in multiple countries moving towards waste processing shredders.

Ben joined the Hoverdale team in September 2024 seeking to apply his extensive knowledge to a new area. His values and ethics fit perfectly within the Hoverdale ethos.

He is happily married to Kristina, with 4 wonderful young children; 14, 11, 8 and 5. We the children he doesn’t get much spare time. He is a family man, who enjoys spending as much time with them as possible.