UK Food Industry ‘Struggling’ To Meet Sugar Reduction Targets

9, a:1:{i:0;s:8:”defaults”;}, conveyor belt rollers, UK Food Industry ‘Struggling’ To Meet Sugar Reduction Targets, Research from Public Health England indicated that the UK food sector is going to fall well short of the target of reducing the sugar content in our food., Businesses in the UK food industry have been struggling to reduce the sugar content in their products, with new research from Public Health England (PHE) indicating that the sector is going to fall well short of the target of reducing the sugar content in our food by 20 per cent by 2020.

The BBC reported that the sugar content in shop-bought food fell by just 2.9 per cent between 2015 and 2018.

Companies in the sector are working towards a voluntary target, which they have branded “too ambitious”. However, experts have accused the country’s food manufacturers of failing to take the necessary steps to help curb the obesity crisis.

In April 2018, the so-called sugar tax was introduced in the UK. It meant that manufacturers would pay 24p per litre on very sweet drinks and 18p per litre on medium-sugar products. In response to the tax, many leading drinks manufacturers have changed their recipes.

On average, 100ml bottles of soft drinks now contain 28.8 per cent less sugar than they did in 2015, the news provider revealed.

Professor Russell Viner, president of the Royal College of Paediatrics and Child Health, described the sugar tax on soft drinks as a “success story”, but described the wider food industry as “largely asleep at the wheel”.

“If industry fails to act for child health, then we look forward to the introduction of mandatory sugar reduction targets in 2020,” he asserted.

PHE pointed out in its latest release that some sectors of the food manufacturing market have made greater progress than others. For example, the sugar content of yoghurts and fromage frais has been cut by 10.3 per cent. In breakfast cereals, manufacturers have achieved an 8.5 per cent reduction.

Chief executive of PHE Duncan Selbie commented: “We are seeing some encouraging progress from the food industry. Our second year report shows some food categories reducing sugar faster than others but this is realistic at this early stage.” 

However, an article for the Guardian pointed out that it’s considerably easier for some foods to be made with a lower sugar content than others. It explained that in products like cakes and biscuits, sugar serves a purpose beyond flavour. It’s important for making cakes rise, for example, or it stabilises ice cream.

As a result, the news provider argues that rather than forcing the industry to reduce the sugar content of its products, a sugar tax would be more effective. The idea being that by making these kinds of products more expensive, people would buy fewer of them and therefore consume less sugar in their diets.

The newspaper cited research published recently which suggested a 20 per cent snack tax on sugary foods would be twice as effective as the tax already levied on sugary drinks. The reason is that we eat more sugar than we drink.

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BEN DUCHESNE

Ben is a time serviced field service engineer in the busy waste and recycling sector, who’s career moved into to managing service teams and beyond. Originally beginning his career with a HGV repair and maintenance apprenticeship with IVECO, from there travelling and working in multiple countries moving towards waste processing shredders.

Ben joined the Hoverdale team in September 2024 seeking to apply his extensive knowledge to a new area. His values and ethics fit perfectly within the Hoverdale ethos.

He is happily married to Kristina, with 4 wonderful young children; 14, 11, 8 and 5. We the children he doesn’t get much spare time. He is a family man, who enjoys spending as much time with them as possible.

DAVID BARTER

David is an experienced leader, with a background covering Operations, eCommerce, Finance, Compliance, HR and IT. His career spans Banking, Retail and Engineering, spending the majority of his career working for ALDI as they grew to become 4th largest supermarket in the UK, including seven years on their UK board as Managing Director of IT and eCommerce.

David joined Hoverdale’s Senior Management Team in 2023 to seek a fresh challenge in a completely different industry sector. He has applied his approach to Process Improvement, Efficiency, Customer Service and Teamwork to great effect during Hoverdale’s sustained growth.

Married to Jane, with three adult sons between them, David volunteers on the board of the Nottingham Playhouse theatre as well as his local rugby and football clubs. Any spare time he spends enjoying walks with their Golden Retriever, Buzz, who is also regularly seen in the Hoverdale office.

MATT BEVERLEY

A time served Mechanical engineer Matt’s background includes many high-profile projects within the Automotive Industry: The Rolls Royce Phantom, Rolls Royce Cullinan, Spyker Le-Mans racing teams, Bentley, Aston Martin, and Airbus A380. This history and knowledge of complex manufacturing and engineering projects have been transferred and further developed into the bulk material handling sector. Matt has work in Europe, North America, Indonesia, and China

He joined the bulk solids and bulk handling industry in 2019 as Managing Director of Hoverdale UK Ltd and subsequently completed a Management buyout in July 2020. The business has grown yearly, increased employment, its customer base, and worldwide reputation, and disrupted the market with groundbreaking innovative technology. Since Matt took over Hoverdale, the company has filed four patents for innovation; one was granted in 2023 for a design to improve bulk handling. The success had been driven by delivering tailored solutions to the waste recycling sectors that keep material flowing out and money flowing in.

Awards Include

  • 2024 – Shapa company of the Year
  • 2024- Shapa Innovation in Technology
  • 2024- MHEA Engineer of the year
  • 2021 – MHEA Innovation of the year
  • 2021- IMechE Innovation award

Current Positions Include.

  • Group Chairman Hoverdale UK Ltd
  • President (MHEA) Material Handling Engineers Association
  • Vice Chairman: IMechE Bulk Material Handling Committee
  • Council Member: (SHAPA) Solids Handling & Particle Association
  • Member: Chartered Management Institute

Matt has been happily married to Julie for 22 years and has 4 children, 3 of which are involved within the Hoverdale group of companies. He is an RFU level 2 qualified coach and referee having been in several head coaching roles at various age groups from under 6’s to adults for his local team Nuneaton RFC. He believes in the core values that rugby teaches of Teamwork, Respect, Enjoyment, Discipline, Sportsmanship and try’s to carry this through in his day to day business activities. He is passionate at brining the next generation of young, diverse engineers into the sector through promotion of apprenticeship scheme and further education routes.